Ongolo.com was launched on 1 April 2020 with the objective of changing the narrative about Africa as a continent that has little to offer Africans and the rest of the world. This mission will be achieved by:
- Promoting African success stories to break the negative news cycle of corruption, crime, disease and poverty
- Putting Africa front and center in driving solutions to world problems by championing innovation, entrepreneurship and thought leadership
- Promoting talented Africans and people of African-descent to become strong contenders for local, regional and global leadership roles in any industry
- Providing an accurate depiction of the Africa we know and love by celebrating its rich culture, heritage and beauty while poking fun at every day quirks
Muloongo Muchelemba’s vision is for Ongolo to ultimately become a news and ideas platform that shakes up African media, just as Huffington Post did in the US.