was launched on 1 April 2020 with the objective of changing the narrative about Africa as a continent that has little to offer Africans and the rest of the world. This mission will be achieved by:

  • Promoting African success stories to break the negative news cycle of corruption, crime, disease and poverty
  • Putting Africa front and center in driving solutions to world problems by championing innovation, entrepreneurship and thought leadership
  • Promoting talented Africans and people of African-descent to become strong contenders for leadership roles in any industry
  • Providing an accurate depiction of the Africa we know and love by celebrating its rich culture, heritage and beauty while poking fun at every day quirks

Muloongo Muchelemba’s vision is for Ongolo to ultimately become the leading advisory, marketing, media and PR company bridging Africa with the world.

Muloongo Muchelemba

Muloongo is deeply proud of her African heritage which she balances with a more Western approach to life. She was born in Zambia and is also a naturalised citizen of the United Kingdom. She had a Third Culture upbringing as a diplomat’s child living in Belgium, the UK, Italy, Japan and Mozambique.

After graduating from Oxford where she read Philosophy, Politics and Economics (PPE) as a Rhodes Scholar, Muloongo worked in the UK, Zambia, South Africa, United Arab Emirates and Singapore. She currently lives in London.

Muloongo has more than 16 years of corporate experience and has worked for leading companies in oil and gas, management consulting and corporate banking.

She is the author of The Millennials’ Gaido to Work, a mentoring guide for young professionals navigating the workplace. She is a keynote speaker and thought leader.

Her ultimate goal is to become a social entrepreneur and a force for positive change in Africa and beyond.