Companies in Africa do not spend enough time and money promoting brands, advertising and engaging consumers to build loyalty. This is evidenced by the fact that only 0.47% of the global advertising spend goes to Sub-Saharan Africa. International companies operating
ARTS & CULTURE Showcasing the best of African style, beauty, design and culture Join the inaugural FestivalAFRICANA this weekend (17-18 October). The virtual event will showcase the best of Ghana including the fashion film There is No Place Like Home;
Africa is one of the fastest growing markets for gaming and betting in the world. The pandemic saw a surge in online gaming driven by millennials and females who find it easier to participate online. Sports Betting Community (SBC) hosted
ARTS & CULTURE France votes to return colonial artefacts to Benin and Senegal In a major win for Africa’s fight for restitution, the National Assembly in France has unanimously agreed to return artefacts to Benin and Senegal. The decision
Singapore has a reputation as a foodies paradise, offering an abundance of cuisine from all over the world at countless restaurants dotted across the island. However, there was a gap in the market for authentic African food which was only
ARTS & CULTURE Black history month: Was Ludwig van Beethoven black? It seems fitting that we start Black History month by debating a centuries old theory that the great pianist, Ludwig van Beethoven, had West African heritage. This interesting
According to The World Bank, Sub-Saharan Africa has the highest rate of entrepreneurship in the world and the women outnumber men. Africa has produced inspiring female leaders such as: Bridgette Motsepe Radebe, the South African owner of Mmakau Mining which
The tourism sector in Africa is expected to return to normal in the second half of 2021. That was the prediction made by Professor Dr Wolfgang Thome, the Publisher of ATC News, East Africa’s largest aviation, tourism and conservation news
The 2018 Marvel Studios blockbuster, Black Panther, deserves some credit for thrusting African art and culture into the global mainstream. Art lovers were intrigued by a scene in the African exhibition hall of the fictional version of the British Museum
In March 2020, the World Health Organisation (WHO) was forced to deny a report that handling of cash could help to spread COVID-19. The health concerns were valid given the velocity of money. It is estimated that smaller bills change
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