Economy

‘Think African’ marketing campaign to woo consumers

Companies in Africa do not spend enough time and money promoting brands, advertising and engaging consumers to build loyalty. This is evidenced by the fact that only 0.47% of the global advertising spend goes to Sub-Saharan Africa. International companies operating

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Africa's troubled economies
News

Africa Weekly News roundup – Week 42

ARTS & CULTURE Showcasing the best of African style, beauty, design and culture Join the inaugural FestivalAFRICANA this weekend (17-18 October). The virtual event will showcase the best of Ghana including the fashion film There is No Place Like Home;

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Kongo mask
News

Africa Weekly News roundup – Week 41

ARTS & CULTURE   France votes to return colonial artefacts to Benin and Senegal In a major win for Africa’s fight for restitution, the National Assembly in France has unanimously agreed to return artefacts to Benin and Senegal. The decision

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Ngozi and Amina
News

Africa Weekly News roundup – Week 40

ARTS & CULTURE   Black history month: Was Ludwig van Beethoven black?  It seems fitting that we start Black History month by debating a centuries old theory that the great pianist, Ludwig van Beethoven, had West African heritage. This interesting

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Zanzibar beach
Lifestyle

The tourism outlook for Africa post-pandemic

The tourism sector in Africa is expected to return to normal in the second half of 2021. That was the prediction made by Professor Dr Wolfgang Thome, the Publisher of ATC News, East Africa’s largest aviation, tourism and conservation news

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Mobile money kiosks
Economy

Is mobile money replacing or enabling cash?

In March 2020, the World Health Organisation (WHO) was forced to deny a report that handling of cash could help to spread COVID-19. The health concerns were valid given the velocity of money. It is estimated that smaller bills change

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