Economy

‘Think African’ marketing campaign to woo consumers

Companies in Africa do not spend enough time and money promoting brands, advertising and engaging consumers to build loyalty. This is evidenced by the fact that only 0.47% of the global advertising spend goes to Sub-Saharan Africa. International companies operating

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Mobile money kiosks
Economy

Is mobile money replacing or enabling cash?

In March 2020, the World Health Organisation (WHO) was forced to deny a report that handling of cash could help to spread COVID-19. The health concerns were valid given the velocity of money. It is estimated that smaller bills change

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Mila Kunis wearing Zambian emeralds
Economy

How coloured gemstones knocked diamonds off their perch

Diamonds may last forever but consumer tastes have noticeably pivoted towards coloured gemstones. This shift was initially driven by the continued high prices of natural diamonds which inspired consumers to look for more affordable, high quality options. Gemstones have opened

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Madagascar vanilla
Economy

5 reasons why agriculture underperforms in Africa

Africa has potential to feed the world with 60% of total uncultivated arable land available for agriculture. Yet Africa fails to feed itself. Even though more than 60% of the workforce is employed by agricultural sector, the continent relies on

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